TrendLeaf — Sam Sultan Design

TrendLead

Spacial Exhibition Design

This project aims to create an experience to increase & diversify shoppers for Home Depot, as most of Home Depot’s consumer needs are dedicated to construction workers and home projects. Since this project was created early on during the pandemic, especially when California was in a stay-at-home order, we were socially deprived as most of our communication happened through social media. With the rise of tictok and at-home planting, an opportunity was taken to get a new array of audiences by attracting millennials who aren’t as committed to adopting a pet and would like to have a companion at home. I created an experience to bring the trend into planting, and I call it, TrendLeaf.

Photo booth Spacial Experience

Users can shop but also pose behind a digital screen to post on their social media

This is to create an immersive experience so that a bond can be formed to encourage sale

By sharing a first interaction in months with something you can take home as a campanion

Users can upload their experience to promote this outdoor event which would be one of the few that was open during late 2020

Social Media Marketing opportunity

An essential part of this campaign is the social media sector. Once customers take selfies with their new plant, they can share them on their social media platform. Customers are then encouraged to tag TrendLeaf so that images would be more accessible. People can then view it on either TrendLeaf’s social media page or our website.

Video recordings are also just as important as they encourage people to engage with the exhibition, resulting in a memorable experience. Customers are encouraged to use the digital photo booth to record boomerangs, TikToks, or traditional videos.