Sommsation, a distinguished wine tasting company, specializes in providing access to limited-stock, high-quality wines from small independent wineries. It’s dynamic event-based initiative, Sommsation Lounge, dedicated to showcase the brand at various major events nationwide.

This project encompasses rebranding efforts aimed at fostering inclusivity. A key aspect of this initiative involves crafting patterns that resonate with Sommsation's core essence while maintaining versatility for use across various facets of the activation. The Sommsation Lounge project encompasses the creation of a diverse array of assets, spanning from business cards and menus to posters and apparel.

The resounding success of Sommsation Lounge is evident through its past activations at esteemed events such as Art Basel Miami, Sundance, The Super Bowl Pre-Game Party, and more, to name a few. This strategic endeavor was meticulously crafted to ensure its adaptability for future events, including the highly anticipated Toronto International Film Festival.